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Discover our methodological process, which will help you to manage your model of success.

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CYCLICAL

STATES OF THE PROCESS

First of all, it is of great importance to generate a conceptual basis of the brand, which will enable us to develop real, impressive and effective universes, and as a consequence, start the path of success.

 

As designers and strategists, we believe that the rhythm for evolution and development of new brand scenarios are determined by the maturity level of every brand; and this is a directly proportional relation, as the greater the level of conceptual development is, wider is the range of possibilities to be executed.

 

This tool consists on 7 strategic stages, which will enable us to go deeper into every business area. We will start the process from the most essential and pure point, which is the conceptual development of a brand, to continue with every formal element, like the development of graphic applications, or the retail development, also covering the training for the teams. And all that, working from a panoramic and strategic view of the whole process.

CYCLICAL BRANDING®

The cyclical branding® is the result of a methodology in the strategic development area of brandcelona®. After more than 10 years working on business design project management, the cyclical branding® was born as an answer for the recurring problems regarding design management and its strategic implementation in every business on a daily basis.

 

It is a cyclical and coherent system of constant growth, and its objective is to offer a coherent system of brand development and its correct management over time, enabling to have a wide control of every design strategy and its financial management.